“The site is certainly the first step of the digital transformation currently taking place at CSR. Our customers and visitors are already benefiting from easier and simpler ways of finding product information and stockists,” said Alison Sainsbury, Digital Marketing Specialist at CSR Bradford
Object Consulting’s customer, CSR Bradford, has been awarded the Sitecore Experience Award (SEA) – Business Transformation Award category for 2015. The awards recognise Sitecore customers (and their partners) whose Sitecore solution is delivering an outstanding experience for both their customers and their own organisation.
www.bradfordinsulation.com.au won the award on the strength of its new digital platform which was designed and implemented on Sitecore in just six weeks by the team at Object Consulting using an Agile delivery process.
CSR Bradford is now able to readily provide product information to its users and link to other brands within the organisation. As CSR owns a large number of well-known brands, this solution enables cross-selling, while also making it simpler to find product information and stockists.
Personalisation, marketing automation and social media integration to address all key market segments provide a fresh, responsive, adaptable site which showcases Bradford’s wide product range. The solution was delivered on Sitecore Version 7.5 implementing the following products:
- Experience Manager
- Experience Database (XDB)
- Federated Experience Manager
- Web Forms for Marketers
- Sitemap XML
- Redirect Manager
The Object Consulting team are delighted to have won this significant award with our customer CSR Bradford and proud to have been recognised for our innovative approach as we worked with this exciting technology platform.